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Lola Launches
No Logo launches Lola, an AI talent agent bringing Hollywood agency-style representation to the 99% of creators
12th May 2026 3 min read
London, UK – 12 May 2026 – No Logo, a creator-driven agency and technology company, today announces Lola, the next evolution of its AI-powered talent manager platform designed to help independent creators secure and manage brand partnerships without traditional representation.
The launch reflects a broader shift in the creator economy, which has scaled to more than 200 million people globally and is growing five times faster than the traditional media sector, yet talent representation has barely changed in decades. Today, the vast majority of creators still manage brand deals alone. While talent agents serve only a small fraction of top-tier talent and other creator platforms remain centred around brands, Lola is built for the 99% of creators, democratising access to expertise, networks, and deal-making power previously reserved for the few.
Built on No Logo’s experience delivering more than 3,000 campaigns for brands including Google, IKEA, Meta, REI, and the United Nations, and handling more than 40,000 brand requests, Lola translates agency-level expertise into an AI super-agent.
“We've spent years supporting and advising leading creators on working with brands. Along the way, we turned away many talented creators simply because the traditional model couldn't serve them. Lola changes that, building on our experience to give every creator access to representation, taking a model more commonly associated with Hollywood and making it widely available,” said Nicholas Guy, Founder and CEO of No Logo.
Creators can interact with Lola as they would a human manager, receiving help reviewing inbound opportunities, drafting responses to brands, negotiating rates, and proactively finding new partnerships aligned with their content and values. By continuously monitoring signals across platforms and analysing briefs from partners, Lola surfaces relevant opportunities early, even before they are publicly listed, and connects creators directly with relevant brand contacts. Creators using Lola can receive opportunities within minutes, generate tailored pitches up to four times faster, and approach negotiations with bespoke rate guidance.
Creators no longer want to be slotted into campaigns, they want to shape them. Lola is built for that shift, delivering the support of a manager without putting distance between creators and brands. For more information, or to test out Lola, visit: nologo.ai.
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